Industry: Digital Production

Hats: Founder and Editor-in-Chief, I Don’t Do Clubs, Digital Production Manager at Ebony Magazine

School: Savannah State University

Major: B.A, Mass Communications

In the past couple of weeks, you might have come across “30 Best Summer Trips for Black Professionals In 2015” from the blog, “I Don’t Do Clubs”, floating around on your social media networks. If you’re a social butterfly like me, this list was a saving grace. The woman behind the list, is Genese Jamilah, the Editor in Chief “I Don’t Do Clubs.”

Before becoming the go-to woman for young professionals who are looking for a “different way to party,” Genese moved from Atlanta to New York City, where she set forth to find where young professionals, commonly known as ‘yo-pros,” like herself were hanging out. Since entering her new venture, Genese’s blog has gained the attention and trust of young professionals across major cities in the United States. Besides managing her blog, Genese is also the Digital Production Manager for Ebony Magazine.

1. We know you as the Digital Production Manager at Ebony, events connoisseur and blogger, which title do you enjoy more? 

It has to be Editor of “I Don’t Do Clubs”. It’s my project, which captures my voice; I don’t report to anyone. Although I love what I do at Ebony, blogging has helped me reach out to an audience that has become part of my family, I feel like I am helping others connect and network.

2. Where were you 6 months after you graduated from Savannah State University? 

I was contemplating on my next move, which was moving to New York City. Although I love being in Georgia, I always wanted to experience the NYC scene.

3. Where did you work prior to Ebony?

I interned at CNN, worked at Six Flags Corporation, where I oversaw 16 websites and also managed Scholastic.com – the parent’s editorial section.

    4. Fast forward to 2011, what sparked the idea to create a blog?

At the time, I was working at Hot 97.1 and I was rubbing shoulders with bloggers all the time and I was intrigued by how they were using their platform to share information but also monetizing it. So one day I picked up a book called “Angel’s Laws of Blogging” by the blogging maven Angel Law, which focuses on utilizing a blog as a business venture. From choosing the right name, to managing comments the book covers the basic and vital parts of blogging. I ended up reading the book within a few days because I was stuck in the house due to Hurricane Sandy. I would definitely encourage any bloggers out there to read this book.

5. How do you monetize on your blog?

At the beginning stages of the blog I used Google ads, however once I was overwhelmed with submission I started charging $12 and eventually created sponsorship and speaking engagements packets.

6. Do you notice a change on how millennials are networking?

Millennials are creating more ways to network which each other by merging it with an activity, which makes it comfortable to talk to strangers and exchange information. Regardless of the new methods, networking demands keeping in touch in order to keep the relationship going.

7. Did you ever imagine the blog being such a huge success?

At first, not really. However, I realized that it was appreciated when others who shared the same sentiments as me, sent messages about how much they love the idea and also the events I promote.

8. What are your top three favorite places for happy hour in NYC?

• Black Fat Pussy Cat  130 W 3rd St-*Half price on all drinks
• Ruth Chris 51^st and 6^th – *Great Appetizers!
• Tommy Bahama 45^th&5^th * Great Taco Dish and Drinks.

9. What advice would you give to an aspiring editor or writer?

Decide early on which route you want to take whether it’s the technical/ coding or writing aspect. Internships will definitely help you find which one best fit you.

10. Imagine you are writing a letter to your younger self; what would you say to her?

Dear Genese,

Don’t be afraid to move; don’t limit yourself. Think beyond New York, California, perhaps? What about going abroad? You overthink things; go with the flow. Things will work [out] eventually.

Stay connected with Genese

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