Industry: Public Relations
Hat: CEO of PR2Politics “The Firm that treats you Like a Candidate”
School: The City College of New York
Major: Political Science
At the age of 23, Raven credits her determination to her hometown of South Bronx. It was through grassroots projects and volunteering for campaigns in her community that she was lead to her passion for both politics and public relations. To understand her hustle is to know this amazing woman’s story. With clients such as The Ralph Lauren Center for Cancer Care and Prevention, Women Entertainment Empowerment Network (WEEN) and author of Epiphany Kendell, this PR maven is one whose name will be talked about for many years to come.Read more about her journey below.
Where were you five months after graduating from the City of College of New York?
I was a bit disappointed with how things were going. I had applied to every job you can think of, and I did not get a response back at all. However, when I realized that I wasn’t getting anywhere I started to look for opportunities and that meant asking for what I want. During that same time, I volunteered myself to a young lady who was running for Senate and did not have a Publicist. That’s when PR2Politics became my full-time job.
When did you create PR2Politics?
As President of the Public Relations Students Society of America (PRSSA) of my school, some of the e-board members requested that we kept up with the latest social media outlets, and twitter at the time was one of the must haves on the list. It took me a quite a while to get acquainted with twitter, however, once I was there I wanted my name to be a brand, something that people could refer to when they needed PR advice. Pr2Politics was supposed to be my side gig, a place where I consult people while maintaining my “full-time” job. However, I’ve never imagined Pr2Politics being my career.
What does the phrase “My Freshman Year of Life” means to you?
My freshman year of life is the moment I became a self-starter and created my own opportunities, which meant doing something out of the norm. My freshman year of life took place the day after I graduated college, that was the wake up call for me. With all the internships I had throughout my college career, I literally thought that a job offer was waiting for me at the podium. That wasn’t the case. That’s when I realized I have to be a go getter to be successful in life.
Tell me about your latest projects?
I recently published my first workbook “Your Campaign: A Business Owner’s Guide to Understanding Public Relations: (Volume 1). It is a guide for those who don’t have any knowledge of PR and are looking to better their brand and their business’. I want to give people who can’t afford PR, the tools necessary to promote themselves. Also, because I’m always looking for a way to better myself and my community this workbook is essentially my gift to the hood.
You’re the CEO of PR2Politics and a career advice writer for Sixincheshigher.com; how do you manage your time?
I work between 8 AM and 1 AM every day ( seven days a week) that’s the promise I made to myself when I started as an entrepreneur. It bothers me that we as humans we are always in a hurry to help someone else, but when it comes to ourselves we always procrastinate.
No matter how busy I might be, I make sure that I get to my bed by 1am. I use my time to do research, look for prospect clients, meditate, read my bible and attend meetings. With that being said, having a planner and a to-do list helps me organize my day.
When you’re not wearing your CEO hat, what do you do on your spare time?
I love to spend time with family, go out to eat and I attend Broadway shows.
What would you tell people who are unsure of which career path to follow?
Pray. If you’re not Christian, stay spiritually grounded. It can be tempting to do something that someone else is doing because they are successful at it. Not everyone has the same destiny; create your own path.
Also, I’m one of those who strongly encourages people to do everything, because you never know what will truly make you happy. However, it is best to work on 3 projects at a time, think of it as a college course. All skills are transferable.
If you were to write a letter to your younger self about being an entrepreneur, what would it say?
Dear 17-year-old Raven,
Save your money, all the items you spend your money on now (shoes,clothes etc.), won’t be worth a thing. As you grow wiser you’ll find out that saving even 10$ a month and having an investment account would’ve been beneficial to owning your business. Although you will be amazing, a little cash in the bank could have lessened some stress, but you’re a smart girl you’ll figure it out.
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