On the Rise: Tola Lawal

2015headshot2-1When I think of the word Go Getter, there are a few individuals that comes to mind and Tola Lawal is one of them. Having been the driving force behind some of the best marketing brand , Tola’s work ethic and knack for marketing speaks for itself. These days, you can find Tola doing another type of branding – one that involves providing the youth with the tools needed to pursue a higher education. Read more about Tola below!

1.Where were you 6 months after college?

I always knew I wanted to be in PR/ Marketing but I didn’t know how to get there. After graduation, I applied to various roles in marketing however, after many failed attempts I came across a temp agency that helped me get to my destination and the rest was history. I highly recommend college graduates to reach out to a temp agency and build a relationship with a recruiter in the beginning of their job search.

2.Tell me about your career journey to counseling.

Throughout out my career, I have always been the point of contact for advice, especially when it came to college counseling. When I was laid off in 2014 from BET, I took that opportunity to fuel my curiosity. I first started with doing a tour discussing the transition from high school to college which was sponsored by Black Enterprise. I then launched my non- profit organization Gyrl Wonder. Now, as Assistant of Director of College Success I have never found myself more comfortable and passionate about my job and I enjoy every second of it.

tola_in_class3. What sparked Tola Speaks?

I am a Marketer by nature, I realized that if I wanted to do speaking engagements focused on the youth, I needed to create a successful brand around it.

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