Right after graduating from college, Shanice Parker did what most college graduates do; apply to jobs. When the responses she was expecting did not take place, she used the skill set she had acquired from school and internships and created her own company, Billz Production. Since launching her brand in 2014, Shanice has produced video content with Reality TV- Star, Yandy Smith, MMG Artist Gun Play, GOOD MUSIC artist Designer, and countless others. Let’s find out more about Shanice.
1. Where were you 6 months after college?
Six months after college I was unemployed! I was having the hardest time finding a job. I had my mind set on one thing and that was landing a job with a production company. I already had experience in work environments that I knew I did not want to revisit so it was important to me that I had found a job that made me happy. After countless amounts of job applications followed by no response I decided I would create my own path and created my own production company 10 months after I had graduated.
2. When did you realize that you wanted to go into production?
I realized I wanted to get into production after recognizing that every time I listened to a song I would visualize a whole music video. Location, colors, even down to how scene should be cut to. I didn’t even realize that was something only I was doing. I finally asked my friend do they see a video when they listen to a song and when they replied no, I recognized this was a talent that I was blessed with. I was always a creative person and I knew production would give me that freedom to produce creative visuals.
3. You are a serial entrepreneur, how do you stay on top of things while managing your personal life?
Whenever I need time to myself I give myself time. As an entrepreneur you have to remind yourself that you’re doing a great job and you need time for mental relaxation. I just had to come to an understanding that I do things my way and I won’t conform to what people expect me to be doing with my time. As an entrepreneur in this generation if you’re not posting that you’re working it’s as if you’re not working at all and if you post that you’re working people expect you to take a break. My advice to any entrepreneur reading this is to do what makes you happy but to remember you always come first!
4. We all stumble at some point of our lives, was there ever a time during the creation of Billz Productions where you wanted to give up? What did you learn from it?
My biggest fear is giving up on myself so there was never a time when I wanted to give up on Billz Productions. This company is now a part of my life and I take huge pride in that. My business has allowed me to grow as a person and explore myself in ways I have never done before. I know there are going to be tough times, and challenging moments but the reality is my whole life has given me challenges that I had to face and guess what I came out standing for each one.
5. What does my freshman year of life means to you?
Freshman year of life is a term that closely matches with my perspective of life entirely. Each day I wake up I am here to learn something new and here to adapt to new things, just like a freshman’s experience to a new school.
6. How did networking help when starting your business?
Without networking I would have never got my first client. Networking is so important! It not only gets you clients but exposes your brand to all sorts of people who may present you with different opportunities.
7. Any future projects we should look out for?
Absolutely! I have a short film releasing in October and I am extremely excited about it. You can actually watch the trailer on YouTube just type in Benny & Chris Trailer.
8. What is your favorite quote you live by?
Feel the fear and do it anyway.
9. If you were to write a letter to your younger self about pursuing your dream what would you tell her?
You are super talented and stronger than you think you are. I am proud of where you are but I am extremely proud of where your determination will lead you