On The Rise: Shanice Parker

image1Right after graduating from college, Shanice Parker did what most college graduates do; apply to jobs. When the responses she was expecting did not take place, she used the skill set she had acquired from school and internships and created her own company, Billz Production. Since launching her brand in 2014, Shanice has produced video content with Reality TV- Star, Yandy Smith, MMG Artist Gun Play, GOOD MUSIC artist Designer, and countless others. Let’s find out more about Shanice.

1. Where were you 6 months after college?

Six months after college I was unemployed! I was having the hardest time finding a job. I had my mind set on one thing and that was landing a job with a production company. I already had experience in work environments that I knew I did not want to revisit so it was important to me that I had found a job that made me happy. After countless amounts of job applications followed by no response I decided I would create my own path and created my own production company 10 months after I had graduated.

2. When did you realize that you wanted to go into  production?

I realized I wanted to get into production after recognizing that every time I listened to a song I would visualize a whole music video. Location, colors, even down to how scene should be cut to. I didn’t even realize that was something only I was doing. I finally asked my friend do they see a video when they listen to a song and when they replied no, I recognized this was a talent that I was blessed with. I was always a creative person and I knew production would give me that freedom to produce creative visuals.

 3. You are a serial entrepreneur, how do you stay on top of things image2while  managing your personal life?

Whenever I need time to myself I give myself time. As an entrepreneur you have to remind yourself that you’re doing a great job and you need time for mental relaxation. I just had to come to an understanding that I do things my way and I won’t conform to what people expect me to be doing with my time. As an entrepreneur in this generation if you’re not posting that you’re working it’s as if you’re not working at all and if you post that you’re working people expect you to take a break. My advice to any entrepreneur reading this is to do what makes you happy but to remember you always come first!

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Little Reminder


                                          Hello Fellow Students of Life!
HourglassIf at the time of your birth you were given an hourglass to visualize the end of your life, what would you have done differently?
Would you have slept on your dreams?
Would you have  wasted your time on meaningless relationships?
Would you have strengthened your relationship with God?
How would you use your time and make an impact on your life and others?
As we prepare for the new week remember that tomorrow isn’t guaranteed. We all have an hourglass, some of us might be half way though ours. Reflect on how you’ve used your time and remember that time is given for PRODUCTIVITY and spending with those who see your potential and appreciate your love.
Have a great and productive week!!!!
Nathalie Cazeau

On the Rise: Roodelyne Jean-Baptiste

Industry: Business of fashion

Hats: CEO of RJBagency & Co-Founder of Rsocks

School:  BA in Marketing Berkeley College

imageWhen you finally discover your passion, no obstacles can impede your commitment to see it realized. The same can be said for this month’s entrepreneur-on-the-rise,   Roodelyne Jean-Baptiste. She is the CEO of RJBagency, a marketing agency based in New York City, and Co-Founder of RSocks.

Ms.Jean-Baptiste found her calling for the fashion industry at a very young age. Having had over 10 years of experience in the industry, her great eye for details has landed her opportunities as a fashion stylist, consultant, and buyer for high-end retail outlets. I caught up with Roodelyne Jean Baptiste on a surprisingly warm winter afternoon on a rooftop lounge on 5th avenue.  She sat down with me for an interview to share details of her journey and future plans.

Where were you 5 months after graduating from Berkeley? I was already making RJBagency a copyright. I thought about launching my own marketing company since my junior year of college, and I couldn’t wait to graduate and work towards achieving my dream. I came out of school during the economic downfall so I knew that I had to focus my energy on my passion.

For those of us who are unfamiliar with the business side of the fashion industry, walks us through the other side of the table.

Well let’s cut to the chase: it isn’t all glam, the business side of the industry is all about work! Behind all the glam, are business-minded trendsetters, shaping the creative sides from behind the scenes, analyzing sales figures, product placements, inventory turnover, and keeping the Marginal Revenue (MR) & Marginal Cost (MC) at an even scale. This is a multi-million dollar business and it should be recognized as such. A designer’s job is at least 10% creativity and 90% business.

Roodelyne with the Rsocks team at a recent photoshoot

Roodelyne with the Rsocks team at a recent photo shoot

Tell me about your latest project Rsocks. What inspired you?

I love fun SOCKS! I believe that great unexpected socks are impressive and captivating.The fashion market is always re-inventing itself, and so we thought that by having sock collection that appeals to sophisticated men and women who are not afraid to stand out in a crowd. Our  sock collection comes in an array of colors from playful patterns to the classic neutral tones.

Did you encounter some roadblocks while working on Rsocks? Always, what I’ve learned throughout my life is that “obstacles” are temporary. A great way to get over them is to learn to push through your obstacles and surround yourself with people who are willing to support you and encourage you.

What would you tell people who are looking to be in the fashion industry?

  • Be confident
  • Be marketable, let your work speak for itself.
  • Network! and if you do, do it well.
  • Have your elevator speech ready
  • Stay in contact.

What’s it like to be in your shoes?

A day in my shoes is like a roller coaster ride; I’m always on the run, always juggling whatever the day brings but overall it’s all work in progress. The best part of the roller coaster ride is taking the time to enjoy the view and that’s one of the reasons that I love what I do.

When you’re not wearing your CEO hat, what do you do on your spare time?

Whenever I am not working or planning on a project, I like to visit an exhibition or museum. I am member of MoMA and I go frequently, almost every chance I get. Museums connect us to the world and its history, and I find that fascinating; it’s a great way to be inspired.

Photography Credit:  Oye Diran of Arista Imagery. Oluwole Onafowora of Rookie Photography Videographer: Revay Canary

Photography Credit: Oye Diran of Arista Imagery.
Oluwole Onafowora of Rookie Photography
Videographer: Revay Canary

If you were to write a letter to your younger self about being an entrepreneur what would it say?

The letter would say:

Dear Roodelyne,

Say goodbye to everything that is comfortable, in your freshman year of life. The world doesn’t owe you anything; just prepare to take a great leap forward and never lose faith in God and let him work in your favor. Let every challenge you face molds you for more ahead.


To stay connected with  Roodelyne, be sure to follow her Instagram RJBagency

Check out Rsocks for more information.